From November 2021 to January 2022, I worked part-time as a community manager intern at Leap, a startup I got to know through Duke alum Francesca Tang. Leap is committed to making transparency the foundation of hiring. With a free account, users can

My main job was to manage Leap’s Instagram and Twitter accounts.

Community and Social Media

We knew we wanted to focus on potential Gen-Z users applying to internship and new grad positions. Thus, we decided it would be attractive to post clean graphics explaining what we do and relevant memes + captions. At the same time, I made sure to be active in comments, replies, and similar posts made by influencers.

To plan out content, I made a Trello board:

leap trello board

Sample Posts



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