Leap
From November 2021 to January 2022, I worked part-time as a community manager intern at Leap, a startup I got to know through Duke alum Francesca Tang. Leap is committed to making transparency the foundation of hiring. With a free account, users can
- track their applications/interviews
- see how many applicants make it to the next round
- chat anonymously with other applicants
- ask industry experts for advice
My main job was to manage Leap’s Instagram and Twitter accounts.
Community and Social Media
We knew we wanted to focus on potential Gen-Z users applying to internship and new grad positions. Thus, we decided it would be attractive to post clean graphics explaining what we do and relevant memes + captions. At the same time, I made sure to be active in comments, replies, and similar posts made by influencers.
To plan out content, I made a Trello board:
Sample Posts
Don't remember if you've already applied to an internship? Track your applications with Leap. #hiring #jobsearch pic.twitter.com/ktgUYSEPgv
— Leap Careers (@leap_work) December 17, 2021
glamourizing your resume 🤠 what's your favorite action word? 💪😤 #jobsearch #hiring pic.twitter.com/T7EMyEDzlt
— Leap Careers (@leap_work) December 23, 2021
Planning on going to #gradschool 👩🎓👨🎓? Ask our gradGuru 🎓 #student pic.twitter.com/aTzDgm06Al
— Leap Careers (@leap_work) December 20, 2021
me if getting ghosted by HR was the job instead of the ones I applied for 🥲 #jobsearch #hiring pic.twitter.com/oyLaJ0PFbf
— Leap Careers (@leap_work) January 5, 2022